FERNSON Brewing Co - Marketing Specialist

sioux falls,sd – Full Time Ideally, Part time for the right person

COMPANY DESCRIPTION

Fernson Brewing Company is a growing brewery located in Sioux Falls, South Dakota. Over the last 8 years, Fernson has quickly become the largest brewery in South Dakota and has grown distribution to four states (SD, ND, MN, IA). Fernson won a gold medal at the World Beer Cup 2018 with it’s Farmhouse Ale in the Session Beer category. Fernson creative was voted “Best Marketing” by 605 Magazine in 2019, and won Gold at the Craft Beer Marketing Awards 2020. 

Despite the wide-open spaces on the Great Plains, we aim to create beer that brings people together to share their stories.  

JOB OVERVIEW AND OPPORTUNITIES

*disclaimer*

We aim to promote widespread and positive understanding of the Fernson brand, with the goal of selling more beer. If you embody a solution to this goal, even in ways not listed below, we’d love to hear from you.

This dynamic position will partner with the brand manager to develop & publish all Fernson imagery, advertising, and promotions. Primary focus will be managing Fernson’s digital presence, but as our team is small, the workload will be very diverse. You will collaborate with the taproom team on events, promotions, and other initiatives to increase sales. You’ll work with the sales team on preparing sales materials, supporting events, and planning campaigns that amplify their efforts. You’ll find yourself building photoshoots, tasting beer, attending events, brainstorming new strategies, and many other unique tasks. You will have the opportunity to grow into other roles that fit your skillset as the company needs and finds beneficial

One area where we would like to see improvement is in advertising. Specifically, online advertising. This position will need to know or be willing to learn Facebook Ad Manager, Google AdWords, and any other platform that could help us grow our company by focused and measurable advertising efforts. 

We aim to be the most thoughtful beer experience on earth. In marketing, this means that we value quality, targeted content over a “turn and burn” approach. It means we take our time and do things right. We value originality and creative problem solving. We don’t copy what others do, but respond to trends with better products, marketing, and experiences. Our brand voice is approachable, fun, imaginative, simple, humble and sincere.

JOB DUTIES AND RESPONSIBILITIES

• Schedule, coordinate, and post content on all Fernson and associated businesses social media platforms, including Instagram, Facebook, TikTok, Threads, Twitter, Untappd & Google Business

• Work closely with the brand manager on content creation

• Learn and/or execute best practices in building and targeting audiences with advertisements on Facebook Ads Manager and Google Ads.

• Develop and maintain website elements through Squarespace and Shopify

• Copywriting within the Fernson brand voice, for placement on social media captions, blog posts, press releases, and news interviews

• Collaborate with the brand manager on conceptual direction of new beer releases

• Research, develop, and execute traditional and social media marketing programs, advertising and sales programs, discerning ROI of advertising opportunities

• Participate in developing and executing consumer promotions, trade programs and point of sale merchandising

• Participate in developing yearly business plans that identify key business opportunities and future growth plans

• Complete competitor analysis, trend research, customer demographics

• Aid the sales team in occasional sales events & beer tastings

WORK ENVIRONMENT

This job operates in an office environment with the flexibility to work from home when needed.

DESIRED MINIMUM QUALIFICATIONS

• Experience or education in marketing or advertising

• Brewery, entertainment, or hospitality experience preferred

• Proven track record in project planning

• Firm understanding of social media platforms

KNOWLEDGE & SKILLS

• Strict attention to detail and strong organizational skills are a must

• Eager to collaborate in a cross-functional environment

• Ability to manage one’s own time & productivity

• The ability to multitask on a wide array of projects and tasks

• Strong verbal, written and communication skills

• Advanced computer literacy - excel, word, email, etc.

• Graphic design, photography/videography or other creative skills are a plus

• Knowledge of and interest in the craft beverage industry

• Ability to interact professionally and effectively with employees and the general public.

COMPENSATION AND BENEFITS

Fernson Brewing Company offers competitive wages that will be determined by experience. Additionally, we offer: 

• Competitive salary based on experience, plus bonus opportunities

• Paid time off (20 Days / Year)

• Paid company holidays (8 / Year)

• Eligible for Medical group plan

• Work with super awesome people in a collaborative, flexible work environment

• Fernson beer benefits

HOW TO APPLY

Email résumé and relevant work to to marketing@fernson.com